Local Social Media Targeting Forecasted to Increase

This is great news! Glad to see marketers starting to realize the importance of thinking local and acting global. For the full article click here.

BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015 – Source: BIA/Kelsey

BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 (CAGR: 25.7 percent).


Did You Know?

43% of all search related conversions happen over the phone.

65% of businesses consider phone calls their highest quality lead source.

Source: AdInsight, ConStat Commerce Monitor Wave XIII

Glazer Kennedy Insider’s Circle Recap

Team ROI had a great time taking over Atlanta at the Glazer-Kennedy Insider’s Circle on the first weekend of November. There was a plethora of multifaced business professionals and even beginners attending so it was great to get to know people in different industries from all over the world and teach them about the importance of tracking their marketing with The ROI Matrix.

(Above – Team ROI with Trinity)

(Below – Screen shot of our 2 page AD in the GKIC Booklet)

The Beginning Necessities of a Facebook Fan Page


A lot of companies are just starting to realize that they need a presence on Facebook. The viable option for companies of all statures is to create a Facebook fan page. With the popularity of fan pages skyrocketing, Facebook has put some limits on fan pages. Regardless, they are still the #1 way to communicate with your fans via Facebook and a great way to share information like blog posts, photos, videos, specials and build a brand with potential clients online.

If you’re just starting out, here are a few pointers we found via Foster Web Marketing that we wanted to share with our blog readers.

1. Set-up a custom URL. Facebook offers you your own custom URL after you have reached 25 “likes.” Your URL will look something like this: Facebook.com/companyname. (see below) FYI you can not change this URL once you have chosen one.

2. Use your company name. Make sure that the name you choose for your Facebook page is as close as possible to, if not the same, as your actual company name.
3. Fill out your company information. Fill it all out! Keywords, description, about, general information, etc. The more information you have in this area the better.
4. Share the link. Provide the link to your Facebook page on your homepage and on each page of your main website, in addition to newsletters, marketing materials and more!



Living Water and ROI Guy Well Building Fundraiser

Half of the world’s hospital beds are occupied by patients suffering from water-related diseases.

The ROI Guy is teaming up with Living Water International to build a water well in Haiti and we need your help!

We will be setting up an online fundraiser and seeking donations from our clients, networks, family and friends to help a village of people have access to clean water by the beginning of 2012! More information and a website will be up soon. But for now take a look at the video below to see how important clean water is to the well-being of civilizations.

Photo of Vanessa (Team ROI Marketing) and Chris of Living Water International at their first meeting.

Get Networking!

Perfect timing for the MLB postseason!

These are the most popular ”Social Media Channels” being used included:

  1. Facebook (80%),
  2. Twitter (66%),
  3. YouTube (55%),
  4. LinkedIn (49%) and
  5. Blogs (43%).

- survey by Minneapolis-based Russell Herder and Ethos Business Law in July 2009 and it highlighted the most popular “Social Media Channels” that corporate USA are using.

New ROI Guy Press Release by Press News Room

New ROI Guy Press Release written by PressNewsRoom

Marketing ROI Expert Richard Seppala, aka ROI Guy, To Be Honored With Golden Quill Award in Hollywood

Richard Seppala, known as the ROI Guy, will receive a Golden Quill Award from The National Academy of Best-Selling Authors™ at the Second Annual Best Seller’s Summit and Awards Gala.

Orlando, Fla. – October 10, 2011 – Richard Seppala, advertising and marketing ROI expert will be recognized at the Second Annual Best Seller’s Summit and Awards Gala hosted by National Academy of Best-Selling Authors™.  The event will be taking place October 20-21, 2011 at the Roosevelt Hotel in Hollywood, California.

Richard Seppala will be honored for becoming a best seller with the 2 books: Ignite Your Business Transform Your World and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

To read the remainder of this press release visit PressNewsRoom.



R.O.I. Marketing Secrets Revealed Book

Did you know that Richard Seppala, the ROI Guy is an author? R.O.I. Marketing Secrets Revealed, his leading business and marketing book topped the Amazon charts debuting at #1 in the Direct Marketing category the day it was released in September of 2010.

The contributors to the book recite their real life accounts of their success stories with insight that sparks your outlook on marketing and establishing your a successful business.

Here is an excerpt from the press release:

In the book, Richard delves into issues such as “The Four Pillars of ROI,” How The ROI Guy Raises Your ROI,” and “Dynamic Tracking: Measuring Your Online ROI.”

Richard Seppala would like to congratulate all of the authors who contributed to the book and lent their expertise to help push the book to best-seller status. Along with Richard, the authors of ROI Marketing Secrets Revealed include: Nick Nanton, Esq., JW Dicks, Esq., Ian Garlic,

Chuck Barnett, Aaron Halderman, A.J. Puedan, Devin Herz, Scott Strepina, Jason Ross, Darrin T. Mish, Esq., Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Dr. Scott Schumann, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Harmony Tenney, Jody Murphy, Julie Boswell, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed O’Keefe, David Lee, Rem Jackson, Tom Foster, Timothy Seward and Jay Henderson

The book can be purchased on Amazon.com at http://www.amazon.com/R-I-Marketing-Secrets-Revealed/dp/0615386962.

Where To Use Call Tracking Numbers

Call tracking is the backbone of what we do here at The ROI Guy headquarters.

If you’re in the beginning stages of establishing a business, call-tracking might be foreign to you so here’s a quick snapshot of call-tracking: First you are provided with a unique toll-free number or local telephone number that will be used in the advertising campaigns you wish to track. Your existing phone line will not be impacted and you do not need to purchase special equipment, as you can point the dedicated number to your main office, marketing department or even your cell phone. For more information on call tracking click here.

Where to use call-tracking numbers:

  • Websites
  • Yellow Pages Ads
  • Referral Cards
  • Newsletters, Flyers and Brochures
  • Billboards
  • Promotional Items
  • Google Adwords
  • Social Media (Facebook, Twitter, etc.)
  • Holiday Cards
  • Business Cards, Letterhead and Email signatures
  • Appointment Reminder Cards
  • Newspaper, magazine and print ads

This is just a small example of places to use call-tracking numbers. If you sign up for The ROI Matrix today, we will send you a free report titled “49 Ways to Use Your Call Tracking Numbers and Increase Your ROI”.

Also watch the video below to to a visual overview of how The ROI Matrix utilizes call-tracking:

The Power of Facebook

These facts will make you re-think your current social media tactics from a business point of view. Our tip, use Facebook on a daily basis, communicate with your fans and other Facebook pages, and creatively present your brand to the world online.

  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
  • Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).