All posts in Marketing

Local Social Media Targeting Forecasted to Increase

This is great news! Glad to see marketers starting to realize the importance of thinking local and acting global. For the full article click here.

BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015 – Source: BIA/Kelsey

BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 (CAGR: 25.7 percent).


Did You Know?

43% of all search related conversions happen over the phone.

65% of businesses consider phone calls their highest quality lead source.

Source: AdInsight, ConStat Commerce Monitor Wave XIII

Glazer Kennedy Insider’s Circle Recap

Team ROI had a great time taking over Atlanta at the Glazer-Kennedy Insider’s Circle on the first weekend of November. There was a plethora of multifaced business professionals and even beginners attending so it was great to get to know people in different industries from all over the world and teach them about the importance of tracking their marketing with The ROI Matrix.

(Above – Team ROI with Trinity)

(Below – Screen shot of our 2 page AD in the GKIC Booklet)

R.O.I. Marketing Secrets Revealed Book

Did you know that Richard Seppala, the ROI Guy is an author? R.O.I. Marketing Secrets Revealed, his leading business and marketing book topped the Amazon charts debuting at #1 in the Direct Marketing category the day it was released in September of 2010.

The contributors to the book recite their real life accounts of their success stories with insight that sparks your outlook on marketing and establishing your a successful business.

Here is an excerpt from the press release:

In the book, Richard delves into issues such as “The Four Pillars of ROI,” How The ROI Guy Raises Your ROI,” and “Dynamic Tracking: Measuring Your Online ROI.”

Richard Seppala would like to congratulate all of the authors who contributed to the book and lent their expertise to help push the book to best-seller status. Along with Richard, the authors of ROI Marketing Secrets Revealed include: Nick Nanton, Esq., JW Dicks, Esq., Ian Garlic,

Chuck Barnett, Aaron Halderman, A.J. Puedan, Devin Herz, Scott Strepina, Jason Ross, Darrin T. Mish, Esq., Lee Weiner, Nina Hershberger, Steven Placey, Tony Wedel, Dr. Scott Schumann, Brian Horn, Charlie McDermott, Connie Gray, Eddie Diaz, Harmony Tenney, Jody Murphy, Julie Boswell, Rajiv Kapur, Roger Salam, Dave VanHoose, Dustin Mathews, Larry Benet, Jim Palmer, Ed O’Keefe, David Lee, Rem Jackson, Tom Foster, Timothy Seward and Jay Henderson

The book can be purchased on at

The Power of Facebook

These facts will make you re-think your current social media tactics from a business point of view. Our tip, use Facebook on a daily basis, communicate with your fans and other Facebook pages, and creatively present your brand to the world online.

  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
  • Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).

Use Google Docs to Generate and Capture Leads

While brushing up on our real estate facts and articles for the Kinder Reese Exponential Growth Summit in October we came across an extremely useful article on about the amazing features of Google Docs. This can be applied to any industry, not just real estate agents.

Entitled How To: Use Google Docs to Generate and Capture Leads by Jeremy Blanton. Not only does Google Docs allow for simple sharing of word and excel documents via the Internet but the features his discusses open up a whole new can of paint!

These are the main topics he touches on:

  • How to create form in Google Docs
  • Tips To Higher Conversion
  • Easy to Read Spreadsheets

For the full article click here.

Share Buttons Increase Exposure – via PR News

Share Buttons Increase Exposure: According to BrightEdge, a September 2011 analysis of more than 4 million tweets shows that Web sites that display Twitter share buttons get seven times the social media mentions than sites that do not. Furthermore, while 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, almost half do not display any. The study analyzed a representative data stream of tweets that were selected at random to determine which tweets carried shared information. Other findings include:

• Facebook plug-ins are seen on homepages of more than 50% of the world’s largest sites.

• Twitter buttons/links are seen on 42.5% of the top 10,000 sites.

• Google+ continues to grow, but is still only used by about 8.5% of the largest 10,000 sites. PRN

This article is a repost from PRNews. Source: BrightEdge

2 Ways to Maximize Your Sales Conversions Rate

Lost Leads = Lost Revenue

Ironically, businesses often have difficulty dealing with calls from prospects. What seems to be a simple task – selling to a lead already interested in buying from you – goes wrong roughly 80% of the time! There are two important ways to maximize your sales conversions rate:

By having a customized voice message responding to specific campaigns, you can tailor your message to the caller’s needs. Including a “Call to Action” – a free offer or discount that motivates the lead to leave contact info – ensures you’ll be able to do follow-up marketing.

The person taking these calls represents your business to prospects – isn’t it smart to make sure they know how to maximize sales conversions? Give them the sales training they need – to help your business grow!

By the way, The ROI Matrix solves this problem automatically and affordably – watch the all-new Webinar and find out how!

Follow-Up Fail

According to a McGraw-Hill Study:

48% of salespeople don’t follow up with a lead.
25% make a 2nd contact and then stop.
12% stop after 3rd contact.
80% of sales are made on the 5th to 8th contact!!!!

The ROI Matrix automatically ensures you do the follow-Up marketing that leads to success!

Sign up for the Matrix Webinar TODAY!

ROI Matrix Webinar
The ROI Matrix launch process has begun! Sign up to watch this free, short Webinar here… also explore, where you can find more information on The ROI Matrix, watch videos and follow our social networks! The Webinar will be available to watch next week! Once you sign up you’ll receive an email with more details.

The breakthrough technology behind the revolutionary ROI Matrix will tell you how much revenue your marketing is generating…to the penny. And the businesses who have been helping test The ROI Matrix are raving about the results… focusing on the marketing that makes you money helps you make more money – and eliminate other expensive campaigns that might not be earning you one thin dime.

Sign up for The ROI Matrix Webinar here.

In the meantime you can watch atch this trailer on The ROI Matrix: