All posts in Tips

Local Social Media Targeting Forecasted to Increase

This is great news! Glad to see marketers starting to realize the importance of thinking local and acting global. For the full article click here.

BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015 – Source: BIA/Kelsey

BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 (CAGR: 25.7 percent).


The Beginning Necessities of a Facebook Fan Page


A lot of companies are just starting to realize that they need a presence on Facebook. The viable option for companies of all statures is to create a Facebook fan page. With the popularity of fan pages skyrocketing, Facebook has put some limits on fan pages. Regardless, they are still the #1 way to communicate with your fans via Facebook and a great way to share information like blog posts, photos, videos, specials and build a brand with potential clients online.

If you’re just starting out, here are a few pointers we found via Foster Web Marketing that we wanted to share with our blog readers.

1. Set-up a custom URL. Facebook offers you your own custom URL after you have reached 25 “likes.” Your URL will look something like this: (see below) FYI you can not change this URL once you have chosen one.

2. Use your company name. Make sure that the name you choose for your Facebook page is as close as possible to, if not the same, as your actual company name.
3. Fill out your company information. Fill it all out! Keywords, description, about, general information, etc. The more information you have in this area the better.
4. Share the link. Provide the link to your Facebook page on your homepage and on each page of your main website, in addition to newsletters, marketing materials and more!



Where To Use Call Tracking Numbers

Call tracking is the backbone of what we do here at The ROI Guy headquarters.

If you’re in the beginning stages of establishing a business, call-tracking might be foreign to you so here’s a quick snapshot of call-tracking: First you are provided with a unique toll-free number or local telephone number that will be used in the advertising campaigns you wish to track. Your existing phone line will not be impacted and you do not need to purchase special equipment, as you can point the dedicated number to your main office, marketing department or even your cell phone. For more information on call tracking click here.

Where to use call-tracking numbers:

  • Websites
  • Yellow Pages Ads
  • Referral Cards
  • Newsletters, Flyers and Brochures
  • Billboards
  • Promotional Items
  • Google Adwords
  • Social Media (Facebook, Twitter, etc.)
  • Holiday Cards
  • Business Cards, Letterhead and Email signatures
  • Appointment Reminder Cards
  • Newspaper, magazine and print ads

This is just a small example of places to use call-tracking numbers. If you sign up for The ROI Matrix today, we will send you a free report titled “49 Ways to Use Your Call Tracking Numbers and Increase Your ROI”.

Also watch the video below to to a visual overview of how The ROI Matrix utilizes call-tracking:

The Power of Facebook

These facts will make you re-think your current social media tactics from a business point of view. Our tip, use Facebook on a daily basis, communicate with your fans and other Facebook pages, and creatively present your brand to the world online.

  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
  • Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).

Use Google Docs to Generate and Capture Leads

While brushing up on our real estate facts and articles for the Kinder Reese Exponential Growth Summit in October we came across an extremely useful article on about the amazing features of Google Docs. This can be applied to any industry, not just real estate agents.

Entitled How To: Use Google Docs to Generate and Capture Leads by Jeremy Blanton. Not only does Google Docs allow for simple sharing of word and excel documents via the Internet but the features his discusses open up a whole new can of paint!

These are the main topics he touches on:

  • How to create form in Google Docs
  • Tips To Higher Conversion
  • Easy to Read Spreadsheets

For the full article click here.

Share Buttons Increase Exposure – via PR News

Share Buttons Increase Exposure: According to BrightEdge, a September 2011 analysis of more than 4 million tweets shows that Web sites that display Twitter share buttons get seven times the social media mentions than sites that do not. Furthermore, while 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, almost half do not display any. The study analyzed a representative data stream of tweets that were selected at random to determine which tweets carried shared information. Other findings include:

• Facebook plug-ins are seen on homepages of more than 50% of the world’s largest sites.

• Twitter buttons/links are seen on 42.5% of the top 10,000 sites.

• Google+ continues to grow, but is still only used by about 8.5% of the largest 10,000 sites. PRN

This article is a repost from PRNews. Source: BrightEdge

2 Ways to Maximize Your Sales Conversions Rate

Lost Leads = Lost Revenue

Ironically, businesses often have difficulty dealing with calls from prospects. What seems to be a simple task – selling to a lead already interested in buying from you – goes wrong roughly 80% of the time! There are two important ways to maximize your sales conversions rate:

By having a customized voice message responding to specific campaigns, you can tailor your message to the caller’s needs. Including a “Call to Action” – a free offer or discount that motivates the lead to leave contact info – ensures you’ll be able to do follow-up marketing.

The person taking these calls represents your business to prospects – isn’t it smart to make sure they know how to maximize sales conversions? Give them the sales training they need – to help your business grow!

By the way, The ROI Matrix solves this problem automatically and affordably – watch the all-new Webinar and find out how!

Follow-Up Fail

According to a McGraw-Hill Study:

48% of salespeople don’t follow up with a lead.
25% make a 2nd contact and then stop.
12% stop after 3rd contact.
80% of sales are made on the 5th to 8th contact!!!!

The ROI Matrix automatically ensures you do the follow-Up marketing that leads to success!

QR Codes

Most of you have probably seen these ‘bar codes’ better known as QR codes on flyers, posters, business cards and more. They are slowly but surely having an impact on the way we generate traffic to websites, social media and shopping carts.

If you’re clueless on how to make a QR Code or just need some help figuring out what to do with it read this post from The Social Media Examiner, 5 Steps to a Successful QR Code Marketing Campaign.