Call tracking is the backbone of what we do here at The ROI Guy headquarters.
If you’re in the beginning stages of establishing a business, call-tracking might be foreign to you so here’s a quick snapshot of call-tracking: First you are provided with a unique toll-free number or local telephone number that will be used in the advertising campaigns you wish to track. Your existing phone line will not be impacted and you do not need to purchase special equipment, as you can point the dedicated number to your main office, marketing department or even your cell phone. For more information on call tracking click here.
Where to use call-tracking numbers:
- Yellow Pages Ads
- Referral Cards
- Newsletters, Flyers and Brochures
- Promotional Items
- Google Adwords
- Social Media (Facebook, Twitter, etc.)
- Holiday Cards
- Business Cards, Letterhead and Email signatures
- Appointment Reminder Cards
- Newspaper, magazine and print ads
This is just a small example of places to use call-tracking numbers. If you sign up for The ROI Matrix today, we will send you a free report titled “49 Ways to Use Your Call Tracking Numbers and Increase Your ROI”.
Also watch the video below to to a visual overview of how The ROI Matrix utilizes call-tracking:
While brushing up on our real estate facts and articles for the Kinder Reese Exponential Growth Summit in October we came across an extremely useful article on next.inman.com about the amazing features of Google Docs. This can be applied to any industry, not just real estate agents.
Entitled How To: Use Google Docs to Generate and Capture Leads by Jeremy Blanton. Not only does Google Docs allow for simple sharing of word and excel documents via the Internet but the features his discusses open up a whole new can of paint!
These are the main topics he touches on:
- How to create form in Google Docs
- Tips To Higher Conversion
- Easy to Read Spreadsheets
For the full article click here.
Lost Leads = Lost Revenue
Ironically, businesses often have difficulty dealing with calls from prospects. What seems to be a simple task – selling to a lead already interested in buying from you – goes wrong roughly 80% of the time! There are two important ways to maximize your sales conversions rate:
CREATE AN AUTOMATED RESPONSE SYSTEM
By having a customized voice message responding to specific campaigns, you can tailor your message to the caller’s needs. Including a “Call to Action” – a free offer or discount that motivates the lead to leave contact info – ensures you’ll be able to do follow-up marketing.
TRAIN YOUR PERSONNEL
The person taking these calls represents your business to prospects – isn’t it smart to make sure they know how to maximize sales conversions? Give them the sales training they need – to help your business grow!
By the way, The ROI Matrix solves this problem automatically and affordably – watch the all-new Webinar and find out how!
FOLLOW-UP FAIL: THE NUMBERS
According to a McGraw-Hill Study:
48% of salespeople don’t follow up with a lead.
25% make a 2nd contact and then stop.
12% stop after 3rd contact.
80% of sales are made on the 5th to 8th contact!!!!
The ROI Matrix automatically ensures you do the follow-Up marketing that leads to success!
Most of you have probably seen these ‘bar codes’ better known as QR codes on flyers, posters, business cards and more. They are slowly but surely having an impact on the way we generate traffic to websites, social media and shopping carts.
If you’re clueless on how to make a QR Code or just need some help figuring out what to do with it read this post from The Social Media Examiner, 5 Steps to a Successful QR Code Marketing Campaign.