All posts in ROI Matrix

Glazer Kennedy Insider’s Circle Recap

Team ROI had a great time taking over Atlanta at the Glazer-Kennedy Insider’s Circle on the first weekend of November. There was a plethora of multifaced business professionals and even beginners attending so it was great to get to know people in different industries from all over the world and teach them about the importance of tracking their marketing with The ROI Matrix.

(Above – Team ROI with Trinity)

(Below – Screen shot of our 2 page AD in the GKIC Booklet)

New ROI Guy Press Release by Press News Room

New ROI Guy Press Release written by PressNewsRoom

Marketing ROI Expert Richard Seppala, aka ROI Guy, To Be Honored With Golden Quill Award in Hollywood

Richard Seppala, known as the ROI Guy, will receive a Golden Quill Award from The National Academy of Best-Selling Authors™ at the Second Annual Best Seller’s Summit and Awards Gala.

Orlando, Fla. – October 10, 2011 – Richard Seppala, advertising and marketing ROI expert will be recognized at the Second Annual Best Seller’s Summit and Awards Gala hosted by National Academy of Best-Selling Authors™.  The event will be taking place October 20-21, 2011 at the Roosevelt Hotel in Hollywood, California.

Richard Seppala will be honored for becoming a best seller with the 2 books: Ignite Your Business Transform Your World and The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy.

To read the remainder of this press release visit PressNewsRoom.



Where To Use Call Tracking Numbers

Call tracking is the backbone of what we do here at The ROI Guy headquarters.

If you’re in the beginning stages of establishing a business, call-tracking might be foreign to you so here’s a quick snapshot of call-tracking: First you are provided with a unique toll-free number or local telephone number that will be used in the advertising campaigns you wish to track. Your existing phone line will not be impacted and you do not need to purchase special equipment, as you can point the dedicated number to your main office, marketing department or even your cell phone. For more information on call tracking click here.

Where to use call-tracking numbers:

  • Websites
  • Yellow Pages Ads
  • Referral Cards
  • Newsletters, Flyers and Brochures
  • Billboards
  • Promotional Items
  • Google Adwords
  • Social Media (Facebook, Twitter, etc.)
  • Holiday Cards
  • Business Cards, Letterhead and Email signatures
  • Appointment Reminder Cards
  • Newspaper, magazine and print ads

This is just a small example of places to use call-tracking numbers. If you sign up for The ROI Matrix today, we will send you a free report titled “49 Ways to Use Your Call Tracking Numbers and Increase Your ROI”.

Also watch the video below to to a visual overview of how The ROI Matrix utilizes call-tracking:

Top Practices Summit Las Vegas Recap

Team ROI attended the 5th Annual Top Practices Summit in Las Vegas over the weekend. Podiatrists from around the country gathered to learn how to excel in their marketing efforts with the help of Rem Jackson, Tom Foster, Peter Wishnie and more!

Rem Jackson brought Richard on stage to during the event to explain The ROI Matrix to the podiatrists in attendance (see below). After Richard got off stage there was a rush to the Matrix booth! Team ROI was in their element and conducted live demos, gave away tons of marketing materials, passed out ROI Matrix poker chips, gift bags and sunglasses AND signed up podiatrists for The ROI Matrix.

“It’s a game changer , its unique!”- Steve Waldman DPM Wisconsin – words from one of our newest Matrix clients from the Top Practices Summit

Here’s what our booth setup looked like! Check out that slot machine!

Sign up for the Matrix Webinar TODAY!

ROI Matrix Webinar
The ROI Matrix launch process has begun! Sign up to watch this free, short Webinar here… also explore, where you can find more information on The ROI Matrix, watch videos and follow our social networks! The Webinar will be available to watch next week! Once you sign up you’ll receive an email with more details.

The breakthrough technology behind the revolutionary ROI Matrix will tell you how much revenue your marketing is generating…to the penny. And the businesses who have been helping test The ROI Matrix are raving about the results… focusing on the marketing that makes you money helps you make more money – and eliminate other expensive campaigns that might not be earning you one thin dime.

Sign up for The ROI Matrix Webinar here.

In the meantime you can watch atch this trailer on The ROI Matrix:

A Video Overview of the ROI Matrix

ROI Matrix Overview from Richard Seppala – ROI GUY on Vimeo.

ROI Matrix Poker Chips

What do you think of our new ROI Matrix poker chips?!

Enter The Matrix


Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

Now, I’m well-acquainted with the profitable benefits this breakthrough system delivers to every kind of small business – from a single entrepreneur to a medical practice to a vacation resort. But it can be a little difficult to explain to someone who hasn’t been working on it 24/7.

That’s why I created a new free Webinar that lays out everything The ROI Matrix does to maximize your marketing firepower. I hope you can take the time to watch. Not only will you learn a lot of top-level marketing secrets, but you’ll also find out how The Matrix​ delivers an affordable high-end top-to-bottom marketing system that enables you to focus on what makes you money, capture and store lead contact information instantly and automatically trigger crucial follow-up marketing that insures you never lose a prospect.

Best of all, it does all this easily and without you or your staff having to lift a finger. Well, okay, you will have to answer some simple emails along the way to ”feed” The Matrix, but, basically, it does all the work for you – and you can check out your real-time data anytime you want on your exclusive web portal.

But writing about The ROI Matrix doesn’t really do it justice. And again, that’s why I created the Webinar. I’m so excited about this system that I’ve thrown in a lot of amazing bonuses and discounts just so people will give it a try – and you don’t have to commit to any long-term contracts to take advantage of all that free stuff either.

So please, visit to find out more about the Webinar and about The Matrix itself. You can even contact me directly at [email protected] for a free consultation.

Just don’t show up at my house – I might not be there.