The Power of Facebook

These facts will make you re-think your current social media tactics from a business point of view. Our tip, use Facebook on a daily basis, communicate with your fans and other Facebook pages, and creatively present your brand to the world online.

  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
  • Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).

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