All posts tagged Tips

Local Social Media Targeting Forecasted to Increase

This is great news! Glad to see marketers starting to realize the importance of thinking local and acting global. For the full article click here.

BIA/Kelsey Forecasts U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015 – Source: BIA/Kelsey

BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 (CAGR: 25.7 percent).

 

The Beginning Necessities of a Facebook Fan Page

 

A lot of companies are just starting to realize that they need a presence on Facebook. The viable option for companies of all statures is to create a Facebook fan page. With the popularity of fan pages skyrocketing, Facebook has put some limits on fan pages. Regardless, they are still the #1 way to communicate with your fans via Facebook and a great way to share information like blog posts, photos, videos, specials and build a brand with potential clients online.

If you’re just starting out, here are a few pointers we found via Foster Web Marketing that we wanted to share with our blog readers.

1. Set-up a custom URL. Facebook offers you your own custom URL after you have reached 25 “likes.” Your URL will look something like this: Facebook.com/companyname. (see below) FYI you can not change this URL once you have chosen one.


2. Use your company name. Make sure that the name you choose for your Facebook page is as close as possible to, if not the same, as your actual company name.
3. Fill out your company information. Fill it all out! Keywords, description, about, general information, etc. The more information you have in this area the better.
4. Share the link. Provide the link to your Facebook page on your homepage and on each page of your main website, in addition to newsletters, marketing materials and more!

 

 

The Power of Facebook

These facts will make you re-think your current social media tactics from a business point of view. Our tip, use Facebook on a daily basis, communicate with your fans and other Facebook pages, and creatively present your brand to the world online.

  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).
  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.
  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).
  • Facebook influences consumer behavior: More than one in three consumers say they’re likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company’s product to friends (ROI Research).